Project Expertise
Content-managed websites
We created a landing page builder that allows Kilwins to make edits to the content of their pages without involving a developer. They are empowered to add, delete, or reorder entire sections, update images and text contained within sections, view form submissions, and more, ensuring that their site stays up to date.
Project Contributors
Haley Troyer
UX designer and front end developer
Project Brief
The primary goal for this new website was to qualify and collect leads for potential franchisees. In order to do so, we prioritized three main design strategies:
- Provide clear calls to action: Since this was the primary goal, we were sure to provide multiple opportunities for site visitors to request more information about starting a Kilwins Franchise.
- Mobile-first design: Analytics revealed that over half of the visitors to the previous website were on mobile devices, so a responsive first approach was crucial.
- Use of imagery and graphics: We made use of custom photography and video throughout the site to tell the Kilwins brand story. All files needed to be sized and formatted properly in order to load quickly on all devices (even mobile).
“When you leverage Rapid Development Group, you get a team of consummate professionals that are highly skilled and subject matter experts. Their thoughtful approach & design sensibility proved to be ideal when it came time to rebrand and update our digital platform around selling franchises. We would highly recommend Rapid Development to anyone looking for a reliable team to define your digital strategy and achieve business goals.”
